Communication media selection in buyer‐supplier relationships
نویسندگان
چکیده
منابع مشابه
Media Selection as a Strategic Component of Communication
You are a manager at Global Automobile Corporation (GAC) which is a manufacturer of cars and trucks for domestic and international customers. You work in the contracting department where your responsibilities include managing relationships with GAC’s suppliers. Your supervisor has asked you to deal with an inquiry from another department about a part used by GAC that is manufactured by one of y...
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ION LEVEL OF MESSAGE Abstraction level was analyzed as a function of task interdependence and valence of target’s behavior. Both were between-participants variables. The predicted two-way interaction was significant, F(1, 43) = 9.58, p < .005 (see Table 1). As expected, negative target behaviors were described more abstractly in the competition condition (M = 2.40) than the cooperation conditio...
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ژورنال
عنوان ژورنال: International Journal of Operations & Production Management
سال: 2008
ISSN: 0144-3577
DOI: 10.1108/01443570810861561